Tag: writing advice

Originally published on our InTrends LinkedIn newsletter on July 2nd 2024   How obvious is it that your communication is written by several people? Does your company sound more relaxed on social media, serious on the website, and very formal on the company profile? Do you write dates, abbreviations, or currency differently on Linkedin than […]

Originally published on our LinkedIn newsletter InTrends on September 4th.   At the beginning of every month, I dedicate one morning to calculating the working hours invested in each client, project, and task. I also match that to the income share of each task. This post, for example, takes around two hours to write. While […]

Here’s a well-known secret most content marketers don’t share. Steering content toward specific results is like driving a car during a hurricane; too many variables that can change the outcome. When it comes to business-to-business (B2B) there is no neutral content. Each copy either builds or destroys, the difference is in the degree. For example, […]

Data storytelling isn’t about presenting financial results to the board of a company, yes it can be used for that. But its primary use is to convey an engaging story using data, in such a compelling way that everyone reaches a similar conclusion. This piece walks you through a step by step of building a story […]

When it comes to business storytelling, I have a lot of tips and tricks. But here’s the rule that leads all of them: Your content has one purpose to highlight your business’ value and separate you from the heavy crowd. Other objectives are then mixed into the equation, such as fostering reliability and rapport; highlighting […]

Imagine this, you check the first blog post your business ever published and it’s still as relevant and sharable as if you wrote it today.  This, my dear reader, is called evergreen content. Now imagine, you hired freelancers—or a full-time content team—to create guides and posts that can be recycled endlessly. This means every $1 […]

“We tried content marketing, but….” This one is a favorite of mine! Many fall into this trap you invest time and effort in content that doesn’t get much traction.  Content marketing isn’t something you do a couple of times and get results (for most at least), it’s something that you keep building on and then […]

This one is all about increasing traffic to your website and up your content marketing game, with a special focus on SaaS companies. How to Increase Traffic to your SaaS Website The first thing you should decide on is what numbers you should aim for. Are you certain your numbers are lower than the rest […]

This right here is my bread and butter, it’s how I help B2B clients tell their story, with a non-mushy tone, and within a proof-of-value context. 1- Pretend you are speaking to a single person If you’ve been following me on IG, you’ve probably heard me say this in every Q&A story session Here’s how […]

Are you a small business owner with no time to create content? I feel you. I work in content creation and finding time to create content for my business is a hassle. But fear not! Here are 5 no-fuss hook templates that will work like magic! All you have to do is customize the message, […]