5 Reasons Why You Must Update Your Corporate Website’s Content Yearly
Long title I know! But I feel that many business owners need this spelled out. There are so many exceptional businesses with content that’s been there for five years, untouched. The world is advancing too fast for you to ignore these small things. Put yourself in your potential client’s shoes. What is your automatic assumption […]
A strategy is not a plan: Here’s the difference
Most confuse business planning and strategic planning with strategy. Those are two entirely different things. What is Strategic Planning? It’s a set of activities that a given company plans on accomplishing. Increasing sales, expanding market share, improving customer experience, and so on. All that’s great, but these goals together won’t get you to a specific […]
InTrends: Are today’s B2B clients more informed?
Read the original newsletter on Linkedin And we’re back! If you live in the MENA region, you probably know why you didn’t receive the last issue. If not, well, we all just got back from a long vacation and, as a result, things are a little bit hectic in offices around the region right now. […]
InTrends: The will help you revamp your business
Read original issue on Linkedin Welcome to another issue of In Trends! If this is your first time here, then the whole idea of this newsletter is to save your time and offer you a summary of the latest marketing and growth hacks in one bi-weekly summary. In Trends is a lighter version of The […]
How to create an effective business slogan?
First things first, let’s begin with the basics. The purpose of a business slogan is to remind people of your brand and give them a clue to the benefits they receive when using your products or services. Sounds easy, right? It really was 30 years ago. Today the average person is exposed to a whopping […]
InTrends: Tell Your Business Story
Linkedin Newsletter, read the original issue Welcome to our 2nd issue! With summer weekends just around the corner, I am going to keep this issue light and informative. If you’ve been following The Business Storyteller’s IG, I’ve been sharing free tools that can help you optimize your website. What I liked about these tools […]
Here’s how to write better content faster
Here’s a little secret about me: I’m a slow writer. If I’m writing an email or a work note, I’m as fast and as precise as they come, but when it comes to a feature or anything with a little bit of creativity my brain gets in the way. It doesn’t matter that I know […]
8 reasons why you may need to rebrand your business
The decision to rebrand your business is always a difficult one and often fraught with a long list of what-ifs. However, if you follow the right path you can eliminate a lot of uncertainty from your team. First things first, if you aren’t sure if your decision to rebrand is the right one, let’s explore […]
Busted: 5 marketing myths you probably believe
Marketing practices are evolving by the minute and we all seem to be perpetually chasing them down the road. However, even with all of us agreeing on this reality, many marketing professionals are sticking to static assumptions when it comes to marketing or its close cousin consumer behavior. Societies and markets are ever-evolving, rendering common […]
InTrends Newsletter Launch Issue
Linkedin Newsletter read original here Welcome to the first issue of InTrends! The whole idea of this newsletter is to save your time and offer you a summary of the latest marketing and growth hacks in one bi-weekly summary. This newsletter is a lighter version of The Business Storyteller’s Playbook newsletter, where we include a […]