Evergreen content: A B2B’s most stable ROI
Imagine this, you check the first blog post your business ever published and it’s still as relevant and sharable as if you wrote it today. This, my dear reader, is called evergreen content. Now imagine, you hired freelancers—or a full-time content team—to create guides and posts that can be recycled endlessly. This means every $1 […]
Why content marketing isn’t working for you…and how to fix it
“We tried content marketing, but….” This one is a favorite of mine! Many fall into this trap you invest time and effort in content that doesn’t get much traction. Content marketing isn’t something you do a couple of times and get results (for most at least), it’s something that you keep building on and then […]
How Content Can Grow your SaaS Website Traffic
This one is all about increasing traffic to your website and up your content marketing game, with a special focus on SaaS companies. How to Increase Traffic to your SaaS Website The first thing you should decide on is what numbers you should aim for. Are you certain your numbers are lower than the rest […]
What are vanity metrics and what to use instead?
I recently came across the term “vanity metrics” and it’s so perfect I had to write a post about it. While the term is new, the metrics trap isn’t. Many, if not all of us, tend to focus on likes, views, and follows. While they communicate value, when it comes to content marketing ROI they […]
6 Business Storytelling Secrets I Swear By
This right here is my bread and butter, it’s how I help B2B clients tell their story, with a non-mushy tone, and within a proof-of-value context. 1- Pretend you are speaking to a single person If you’ve been following me on IG, you’ve probably heard me say this in every Q&A story session Here’s how […]
5 Proven Social Media Hooks for B2Bs
Are you a small business owner with no time to create content? I feel you. I work in content creation and finding time to create content for my business is a hassle. But fear not! Here are 5 no-fuss hook templates that will work like magic! All you have to do is customize the message, […]
6 Easy Ways to Get More Sales Deals – Sales Series Compilation
If you follow our YouTube Channel or Instagram Profile, you’ve seen the series of sales videos I’ve done where I share very simple ways that can 10X your sales. Or at least, get you thinking about some great ideas to boost your profit. But for the sake of—my favorite people—the readers, here’s a written compilation […]
4 hacks to upgrade your B2B content
1-Write in Present Tense Future: This will help you prove your market penetration Present: This helps you prove your market penetration Notice the difference? There’s a hint of uncertainty with future tenses, it may happen in the future if we do XYZ, vs. here’s what’s happening right now as a result of working with us […]
Here’s how to write an About Us page to drive B2B sales
Let’s face it, most corporate About Us pages are boring. They tend to attract the least traffic of a given website. If that’s you, don’t worry you’re not alone, and here’s how to fix it. 1-It’s rarely about you, always about them Most readers have a short attention span, that’s why the first few lines […]
What’s a Pitch Deck? And Why You Must Have One
Sarah, my friend, and I were having coffee to celebrate a new milestone in her startup, when the lady at the next table turns to us, introduces herself, and says I’m interested to help you expand to another market. The right thing to do here is to whip up your phone and send the interested […]