B2B Sales’ Ugly Reality No One Tells You About
Originally shared on our LinkedIn Newsletter InTrends in September 2024. Let’s talk about the elephant in the room: Sales aren’t a guarantee even after you do everything right That’s something most service providers will never tell you. But it’s the truth, the whole package of the human element, luck, and your clients’ individual circumstances are […]
Here’s how to unify your brand’s voice
Originally published on our InTrends LinkedIn newsletter on July 2nd 2024 How obvious is it that your communication is written by several people? Does your company sound more relaxed on social media, serious on the website, and very formal on the company profile? Do you write dates, abbreviations, or currency differently on Linkedin than […]
The No.1 B2B Marketing Tool You Must Perfect
Originally published on our LinkedIn newsletter InTrends on September 4th. At the beginning of every month, I dedicate one morning to calculating the working hours invested in each client, project, and task. I also match that to the income share of each task. This post, for example, takes around two hours to write. While […]
20 Tips to Skyrocket Your B2B Email Marketing Game!
Originally published in our InTrends LinkedIn newsletter on August 14th I have a love-hate relationship with Summer. I love how everyone goes on vacation at the same time. Things just slow down so we can all enjoy our long days by the beach without worrying about the work piling up. Ironically, I also hate […]
30 Marketing Trends All B2Bs Must Know About
Originally published in our InTrends LinkedIn newsletter on July 21st of 2024 Part of my job is to stay updated with all the B2B marketing surveys and translate them into our clients’ projects. So I decided to focus this issue on sharing some of the stats B2B execs need to know about and amend […]
How to Get More Clients as a B2B
Originally published on our InTrends LinkedIn newsletter on July 10th of 2024. If you’re anything like me, you tend to often wonder when to post? Here’s a summary of the timings suggested by Sprout Social’s, HootSuits’, and HubSpot’s social media trends for 2024: LinkedIn: Best days: Tuesday, Wednesday, Thursday Best times: 8 AM – 2 […]
4 Must Have Checklists for Effective B2B Content
Here’s a well-known secret most content marketers don’t share. Steering content toward specific results is like driving a car during a hurricane; too many variables that can change the outcome. When it comes to business-to-business (B2B) there is no neutral content. Each copy either builds or destroys, the difference is in the degree. For example, […]
Top 2024 Trends to Futureproof Your B2B Content Strategy
Read the original newsletter on LinkedIn I woke up today and noticed that we’re 20 days away from 2024! If you’re like me and still haven’t begun preparing for next year then this issue is for you. The best thing about December is that it comes with a whole lot of end-of-year insights. We begin […]
Basics of Data Storytelling
Data storytelling isn’t about presenting financial results to the board of a company, yes it can be used for that. But its primary use is to convey an engaging story using data, in such a compelling way that everyone reaches a similar conclusion. This piece walks you through a step by step of building a story […]
Crafting Compelling Narratives: Basics of Data Storytelling
This is one of those topics that I can go on about forever, not because I love it (I sort of do) but because there are too many ways to tell stories with data and even more pitfalls to avoid. The below isn’t about presenting research results or financial performance for key stakeholders, rather than […]