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Not All Content is Created Equal
Excellent products and services don’t sell themselves, it always comes down to how well you play the marketing game. And to win, you need to tell your story—and tell it well.
Over the past decade working in the Business-to-Business (B2B) space across a wide range of industries, I saw the same set of mistakes repeated over and over. It all boils down to treating B2Bs as Business-to-Consumer (B2Cs).
B2C companies develop content that can connect with a large demographic of mostly individuals. Their content needs to be relatable, humanize the business, empathetic, funny, trend-capturing, and casual. While, B2B needs are much more complex, you need to develop a personal connection with the reader, but more as a trusted business than a humanized brand.
This requires striking the right mix for your business model along the spectrum of serious to funny; casual to formal; trendy to well-established. Each point of contact with the public has to maintain that one right balance, and this is where we come in.
B2B content is never about writing press releases, helpful articles, and a couple of social media posts. It’s about creating value-driven stories that help you stand out from the crowd, attract new customers, and build long-lasting relationships.
12 Problems We Solve for You
- The true value of your products or services is not being well communicated, resulting in a weaker market position than you'd like
- You think your website, social media, sales calls, and product description each have a different feel, voice tone, and personality
- You continue to invest in content but aren't seeing financial returns
- You aren't sure where your challenges are, or if you are trying to solve a symptom or the problem
- The local media has no idea you exist
- You need help pitching to and attracting investors
- You have several sets of target clients and, hence, find it difficult to develop a persona-driven strategy
- A lack of experienced staff prevents you from producing business content that can accomplish your objectives
- Traditional marketing has become obsolete, sales cycles got shorter, and consumer behavior norms keep changing. You need help managing this circus.
- You have no idea which of your advantages and USP to focus on
- You generate a lot of leads but most aren't of value
- There are too many AI tools and can't keep up
Build
Trust & loyalty
Effective
Communication
One thing I’ve always noticed, over the course of my career, is how most SMEs are a few steps away from achieving a larger market share, higher sales, and a more robust image.
This is why I started The Business Storyteller, to help companies with just a few changes tap into their true potential.
Expertize
With a few clicks, you can gain access to exceptional storytellers, content creators, and journalists who together can bring your brand to life with result-driven and authentic content.
Budget Friendly
We empower you to achieve your business vision with savvy and cost-effective solutions. We focus on what matters most: getting you the results you need as quickly as possible.
Tried & Tested
No guesswork! Your content is prepared by experts who know that “customer” and “client” deliver different messages and portray different brand personas.
Save Your Time
We specialize in working with rising businesses with limited resources. All solutions are crafted to offer you the shortest route to desired results. Our edge is making growth easier for SMEs.
How We Do It
We take out all the jargon and the needless complexity from the equation. Most business goals are easy to achieve if you only focus on the core functions and simplify your process. This is what makes a business easy to maintain and, therefore, easy to grow.
Consultancies aren’t only for large corporations. The smaller you are, the more you need help figuring out how to optimize your costs and generate impact with limited resources.
Finally, we prioritize easy-to-implement solutions.
Do You Need Our Services?
Here are a couple of easy and fun tests to help you find out