Basing your marketing approach and content strategy on how you view your own products is the number one pitfall many small business owners fall into. Repeat after me: I am not my potential clients. I don’t see things the same way they do. True, a core business foundation states that if you aren’t a user […]

Let me start by saying—wait, typing—that regardless of your business model you will benefit greatly from having a newsletter. This may seem a little weird to you, especially since other marketing tools tend to top the list of most marketers and branding gurus. But newsletters have always stood the test of time and have consistently […]

Here are a few ideas to help you celebrate World Health Day with your audience. This post has been developed for small business owners with yet-to-grow social media channels. One: Audience-Engagement Story Ask your audience to share their health tips and habits they swear by. Of course, you reply to every story with a witty, […]

When it comes to social media and engagement, Valentine’s day is a great opportunity to generate some engagement. It doesn’t matter what your business is. If you agree with any of the following then this article is for you. My business is too serious to even mention Valentine’s day on our feed. I have too […]

A version of this article was published on Think Marketing Magazine   During my study of consumer behavior, I fell in love with the idea of combining psychology and marketing to reach consumers on a deeper level. In essence, the idea is to build an emotion-based connection with your target audience. While for most people […]