Most confuse business planning and strategic planning with strategy. Those are two entirely different things. What is Strategic Planning? It’s a set of activities that a given company plans on accomplishing. Increasing sales, expanding market share, improving customer experience, and so on. All that’s great, but these goals together won’t get you to a specific […]

Read the original newsletter on Linkedin   Did you know that the majority of subscribers to this newsletter are either SME owners or senior executives? This means that almost everyone who receives this newsletter has to wear many hats throughout their day. Gone are the days when you are only a financier or a researcher. […]

Read the original newsletter on Linkedin And we’re back! If you live in the MENA region, you probably know why you didn’t receive the last issue. If not, well, we all just got back from a long vacation and, as a result, things are a little bit hectic in offices around the region right now. […]

Read original issue on Linkedin Welcome to another issue of In Trends! If this is your first time here, then the whole idea of this newsletter is to save your time and offer you a summary of the latest marketing and growth hacks in one bi-weekly summary. In Trends is a lighter version of The […]

I recently wrote an article about creating the perfect business slogan and half of my advice in there required surveys. To keep things as easy as possible for you, here’s my go-to list of online survey tools. Surveys are a waste of time for my business If you think that, here are a few reasons […]