Originally published on our LinkedIn newsletter InTrends on September 4th.   At the beginning of every month, I dedicate one morning to calculating the working hours invested in each client, project, and task. I also match that to the income share of each task. This post, for example, takes around two hours to write. While […]

Originally published in our InTrends LinkedIn newsletter on August 14th   I have a love-hate relationship with Summer. I love how everyone goes on vacation at the same time. Things just slow down so we can all enjoy our long days by the beach without worrying about the work piling up. Ironically, I also hate […]

Originally published in our InTrends LinkedIn newsletter on July 21st of 2024   Part of my job is to stay updated with all the B2B marketing surveys and translate them into our clients’ projects. So I decided to focus this issue on sharing some of the stats B2B execs need to know about and amend […]

Originally published on our InTrends LinkedIn newsletter on July 10th of 2024. If you’re anything like me, you tend to often wonder when to post? Here’s a summary of the timings suggested by Sprout Social’s, HootSuits’, and HubSpot’s social media trends for 2024: LinkedIn: Best days: Tuesday, Wednesday, Thursday Best times: 8 AM – 2 […]

Here’s a well-known secret most content marketers don’t share. Steering content toward specific results is like driving a car during a hurricane; too many variables that can change the outcome. When it comes to business-to-business (B2B) there is no neutral content. Each copy either builds or destroys, the difference is in the degree. For example, […]