VALUWIT, a leadership advisory and strategy consultancy, approached us in 2023 to help them revamp their website, content, and launch their blog. The company’s website was already operational in 2018, and therefore was already receiving some traffic from its target audience. VALUWIT’s management reached out to us to support their expansion through the GCC markets. […]

Congratulations you got the right audience to visit your website, now the tricky part begins. How do you grab their attention and convince them to buy or at least contact you? Whether you’re creating a one-page website, a service sales funnel, or a product page the winning ingredients are the same. Below is a quick […]

Whether you’re planning on launching a product or need to optimize your content marketing, the following 50 questions are designed to walk you through the process of creating your own content strategy from the foundation that will direct all your communication to your launch campaign. Laying the Foundation 1- What is your one primary goal? […]

Originally shared on our LinkedIn Newsletter InTrends in September 2024. Let’s talk about the elephant in the room: Sales aren’t a guarantee even after you do everything right That’s something most service providers will never tell you. But it’s the truth, the whole package of the human element, luck, and your clients’ individual circumstances are […]

Originally published on our InTrends LinkedIn newsletter on July 2nd 2024   How obvious is it that your communication is written by several people? Does your company sound more relaxed on social media, serious on the website, and very formal on the company profile? Do you write dates, abbreviations, or currency differently on Linkedin than […]