VALUWIT, a leadership advisory and strategy consultancy, approached us in 2023 to help them revamp their website, content, and launch their blog.
The company’s website was already operational in 2018, and therefore was already receiving some traffic from its target audience. VALUWIT’s management reached out to us to support their expansion through the GCC markets.
Achieved goals in numbers:
- Ranked #1 for 10 keywords (7 planned + 3 unplanned)
- Appear on the 1st page (>9 position) secured for 97 keywords and keyphrases (only 43 keywords were planned)
- 50%+ of traffic from Google by month 8
- 6 months to see significant ranking improvements
Breakdown of VALUWIT’s success story:
1- Our strategic SEO overhaul transformed a website from 15 clicks per year into a dominant player in its space, achieving the #1 rankings for 10 keywords total, 7 that were specifically targeted in our strategy and 3 additional ones that naturally ranked through our optimization efforts.
2- The website now commands first-page positions (top 9 results) for 97 distinct keywords and phrases. Remarkably, 54 of these high-ranking terms weren’t even specifically targeted in our strategy, demonstrating the comprehensive strength of our optimization approach.
3- Our methodology focused first on building foundational website credibility – a crucial step that many overlook. We invested significant effort in establishing the site’s authority from both Google’s algorithmic perspective and the target audience’s viewpoint.
4- The results validated our patient, strategic approach: measurable ranking improvements began emerging around the 6-month mark, showing that proper SEO requires sustained effort and strategic patience.
5- By month 8, organic search traffic from Google surpassed a critical milestone, accounting for over 50% of total website traffic. This shift from other traffic sources to organic search demonstrates the long-term value and sustainability of our SEO strategy.
6-The project illustrates a key principle in modern SEO: laying a strong foundation of credibility and authority makes subsequent ranking improvements significantly more achievable and sustainable. This approach, while requiring more upfront investment, delivers superior long-term results.
7-These results particularly stand out because they were achieved in a competitive market environment, with the site now outranking numerous established competitors for valuable search terms.
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