Take This Brand Personality Quiz - The Business Storyteller

Think You Know Your Brand's Personality?

This is a fun test that also helps you get a bit of an understanding of what a brand personality is.

1 / 5

1. What are the four main types of brand personalities?

(The most common types, as there are several modules)

Reliable, Exciting, Rugged, and Sophisticated

Fun, Professional, Innovative, and Trustworthy

Friendly, Energetic, Dependable, and Luxurious

Approachable, Creative, Bold, and Refined

2 / 5

2. Which of these is an element of a brand personality?

Tone of voice

Visual identity

Typography

All of the above

3 / 5

3. Which of these is a common tone of voice spectrum?

Friendly to Professional

Formal to Casual

Old to Modern

4 / 5

4. On the serious-to-funny spectrum, what is the maximum level of funny a B2B shouldn't cross?

10% Funny - 90% Serious

20% Funny - 80% Serious

30% Funny - 70% Serious

40% Funny - 60% Serious

5 / 5

5. How can you ensure consistency in your brand personality?

Use the same colors and fonts across all platforms

Have one department control all external communication to ensure that all content sounds the same

Have a set of guidelines for all external communication

All of the above

Your score is

The average score is 60%

Sent every two weeks

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