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B2B Sales Conversion

B2B Sales’ Ugly Reality No One Tells You About

Originally shared on our LinkedIn Newsletter InTrends in September 2024. Let’s talk about the elephant in the room: Sales aren’t a guarantee even after you do everything right That’s something most service providers will never tell you. But it’s the truth, the whole package of the human element, luck, and your clients’ individual circumstances are […]

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Here's how to unify your brand's voice

Here’s how to unify your brand’s voice

Originally published on our InTrends LinkedIn newsletter on July 2nd 2024   How obvious is it that your communication is written by several people? Does your company sound more relaxed on social media, serious on the website, and very formal on the company profile? Do you write dates, abbreviations, or currency differently on Linkedin than […]

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Business Newsletter

The No.1 B2B Marketing Tool You Must Perfect

Originally published on our LinkedIn newsletter InTrends on September 4th.   At the beginning of every month, I dedicate one morning to calculating the working hours invested in each client, project, and task. I also match that to the income share of each task. This post, for example, takes around two hours to write. While […]

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B2B Email Marketing

20 Tips to Skyrocket Your B2B Email Marketing Game!

Originally published in our InTrends LinkedIn newsletter on August 14th   I have a love-hate relationship with Summer. I love how everyone goes on vacation at the same time. Things just slow down so we can all enjoy our long days by the beach without worrying about the work piling up. Ironically, I also hate […]

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Marketing Trends for B2B

30 Marketing Trends All B2Bs Must Know About

Originally published in our InTrends LinkedIn newsletter on July 21st of 2024   Part of my job is to stay updated with all the B2B marketing surveys and translate them into our clients’ projects. So I decided to focus this issue on sharing some of the stats B2B execs need to know about and amend […]

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